7 Ways to Make the Most of Your Extra Day This Year
If you’re like me, you probably have a running to-do list of tasks on your “someday list” that you’d like to accomplish, but can never quite find the time. …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Weekly Insights: Breathing Room
This week’s ExpoChat was on the topic of mindfulness and how expos can provide opportunities for attendees to find quiet space for processing all the info that’s bombarding them. …
Exhibiting in Europe: It’s Easier Than You May Think
For many North American exhibitors, the thought of exhibiting in Europe or the United Kingdom may create an uneasy feeling, often due to fear of the unknown. Click the play button below to …
Design for Your Audience
Whether you’re designing your display, graphics, pre-show promotions, or any other aspect of your exhibit marketing, this is a good thing to keep in mind. (Feel free to share …
Weekly Insights: The Data is In
Data, data, data … everyone’s talking about it, but are they truly maximizing it? Here are a few articles with tips on how to collect, use and store trade show data. …