Weekly Insights: More Tips for Choosing Giveaways
Following up on my most recent post on giveaways, here’s a helpful infographic from the team at TradeShowJoe.com (shared with permission). By TradeShowJoe.com
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
5 Questions to Ask Before Buying Giveaways
It’s that time of year when everyone is thinking about giving gifts … making lists … and searching for just the right item to give to each recipient. …
Weekly Insights: Getting Around Gets Easier in Certain Cities
It’s long been a major complaint of trade show and convention attendees: getting around the city is a pain! Whether due to traffic, costs or both, those complaints present a …
Weekly Insights: Rethinking the Trade Show Floor
The essential format of a trade show floor hasn’t changed for decades: long, straight aisles filled with box-like booths. But today’s audiences aren’t like those of our parents’ or …
Weekly Insights: Trade Shows & the Sharing Economy
Ever since sites like Uber (for ride sharing) and Airbnb (for home sharing) arrived on the scene a few years ago, meeting planners have largely ignored them as insignificant. But …