Creating Win-Win Sponsorships
When it comes to sponsorships, logos on lanyards and tote bags are old school! What’s needed today are relevant opportunities which enhance the overall experience and are customized to the needs …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Trade Show Leads Are Like Milk …
How quickly do you follow up on the leads gathered at shows? Here’s a fresh way of looking at them! (Feel free to share this graphic with other exhibitors … …
Weekly Insights: How to Network at Trade Shows
There’s no reason why connecting with people at a trade show should be limited to the booth – in fact, it shouldn’t be. There are plenty of other opportunities to …
Weekly Insights: What It Takes to Be a Leader
Nearly every Wednesday, I join in our industry’s weekly online Twitter discussion, known as ExpoChat. (I encourage you to check it out.) This week our topic was “What does …
Does Your Booth Staff Feel Appreciated?
It’s a basic tenet of human nature: People love to feel appreciated. Yet how often do you show appreciation to your booth staff? Is it just another assignment to …