Weekly Insights: Setting the Tone for 2016
It’s a new year, and that means everyone is watching for what products and trends will shape the future of the trade show industry. Just yesterday, we featured the insights of …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
A Look at the Year Ahead with Jim Wurm from E2MA
If you’re looking for trade show industry perspective for 2016, we’ve got the perfect guest expert – Jim Wurm, Executive Director of the Exhibit & Event Marketers Association (E2MA). Click …
Getting Strategic in 2016
This week, I’m in the middle of my annual Strategic Retreat. For each of the past several years, I dedicate a few days during the last week of the year …
Weekly Insights: Safety First
This year has definitely been a rough one concerning mass shootings and other terroristic attacks. So far the trade show and convention world has not been the target of any …
Weekly Insights: IAEE Future Trends Report
Last week at IAEE’s Expo! Expo! in Baltimore, the Future Trends Task Force released the 2015 report on Future Trends Impacting the Exhibitions and Events Industry. Most of the …