‘Twas the Night Before the Trade Show
I’ve got a little something special for this episode of the podcast … because you just never know who might appear at a trade show! So listen close …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Behind the Scenes at Largeprinting.com
When the team at Largeprinting.com invited me to come take a tour of their production facility here in Kansas City, I was excited to share it with you! This …
Weekly Insights: The Colors of 2020
This week, Pantone announced their Color of the Year for 2020, and it’s one of the most traditional ever: Classic Blue. When you think about it, that choice should …
Weekly Insights: Gratitude & Giving
We’re fortunate to work in an industry that gives back. Countless shows, venues and exhibitors have come up with creative ways to do good in the cities where they …
Explain So They Understand
Exhibitors often over-explain their products to the point where attendees’ eyes glaze over! So try this technique instead. Feel free to share with someone who needs a little help …