Weekly Insights: The Colors of 2020

Colors of 2020

This week, Pantone announced their Color of the Year for 2020, and it’s one of the most traditional ever: Classic Blue.

When you think about it, that choice should come as no surprise. We live in a time of hyper-speed change with high-energy, attention-grabbing colors everywhere. In fact, Pantone’s color for 2019 was Living Coral. But as we turn the page on a new decade, there’s a desire for calm and stability, which blue solidly delivers.

It’s timeless and and trustworthy. And at this point in history, there’s perhaps a greater need than ever for companies to convey that message. Yes, things change. But when an attendee is walking the show floor and looking for a new vendor to work with, you want them to trust your company to stick around and deliver on your promises.

But don’t just take Pantone’s word for it – PPG Paints also selected a blue as their color of the year: Chinese Porcelain. Their color is dustier and moodier, but still very similar. And the reasons behind their selection include hopefulness and “peace in a restless world.”

Sherwin-Williams went a bit more dramatic with Naval, a deep, rich blue reminescent of the night sky or deep ocean. Their description includes the idea of confidence and an air of mystery.

One of the best things about blue is that no matter what your corporate colors, you can most likely find ways to incorporate it into your design. After all, it’s Classic!

And just in case you’re curious, here are a few other 2020 colors, according to the various paint companies (even though they’re not blue, you may still spot an underlying theme):

What do you think of the 2020 colors? How do you plan to incorporate them into your designs? Please share in the comments below.

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