Explain So They Understand
Exhibitors often over-explain their products to the point where attendees’ eyes glaze over! So try this technique instead. Feel free to share with someone who needs a little help …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Weekly Insights: The Power of Video for Trade Show Marketing
Video is everywhere online – in fact, it’s estimated that video traffic will comprise 82% of all consumer internet traffic by 2020. And studies show it’s an effective tool:
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Weekly Insights: Vote for the Best Show
For the 10th anniversary of TSNN’s Best of Show Awards, they’ve doubled the list of finalists to 10 and two winners will be chosen. The list of nominees includes …
Weekly Insights: Fun New Giveaway Ideas
Looking for something new and practical to hand out at your next trade show? Here are a few ideas from our friends at Flashbay. Want to see the Trade …
Who’s the Hero of Your Story?
The most successful marketing today is all about storytelling, not selling. And at the center of that story is your potential buyer. So before you design your next trade …