Category: Creative Inspiration

Earlier this month, the National Speakers Association (NSA) announced during their convention that they were changing their name to “Platform.” And that’s when the firestorm began. Twitter and the …

On social media sites, there’s a common practice of posting a blast from the past on “Throwback Thursdays.” So today, in honor of the 15th anniversary of the TradeShowTips …

If every exhibitor did more pre-show promotions, there would be no “ghost town” trade shows!

Too often, exhibitors fail to see results simply because they don’t stand out from everyone else on the show floor. We’re not talking gimmicky or wild attractions. Those may …

It’s always smart to have a plan for starting conversations with attendees who approach your booth. And that doesn’t mean simply asking how they like the show or making …