Creating an Unforgettable Experience
Have you ever been to a museum or theater performance where you felt like you became a part of the story? Perhaps you were able to interact with characters …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Weekly News & Insights: What’s in a Name?
Earlier this month, the National Speakers Association (NSA) announced during their convention that they were changing their name to “Platform.” And that’s when the firestorm began. Twitter and the …
10 Reasons to Exhibit at Trade Shows
On social media sites, there’s a common practice of posting a blast from the past on “Throwback Thursdays.” So today, in honor of the 15th anniversary of the TradeShowTips …
Why Pre-Show Promotions Matter
If every exhibitor did more pre-show promotions, there would be no “ghost town” trade shows!
Why You Must Become More Fascinating
Too often, exhibitors fail to see results simply because they don’t stand out from everyone else on the show floor. We’re not talking gimmicky or wild attractions. Those may …