Trade Shows: The Great Equalizer
This week, my hometown is celebrating because our Kansas City Royals qualified for baseball’s World Series by sweeping the American League Championship Series against the Baltimore Orioles. Now that …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Details Matter
Last month, I had the opportunity to tour the Classic Exhibits manufacturing facility in Portland, Oregon. I already knew they created innovative exhibit designs (one reason I chose to …
Weekly News & Insights: Why I Love This Business
This week, I had the opportunity to spend time with about 25 exhibit designers, builders, and sellers at Shared Knowledge University, a conference hosted by Classic Exhibits (sponsor of …
Why You Must Get Attendees Involved
Ever wondered why simply telling attendees about your company or products just doesn’t seem to sink in? Here’s why.
Exhibit Display Types Defined
If you’re new to the world of exhibiting (or perhaps even if you’ve been around awhile), you’re likely a bit confused by all the terminology, especially when it comes …