The ABC’s of Exhibit Marketing: J is for Jargon
This week’s tip is about avoiding industry jargon in your booth. Please feel free to share these graphics with anyone you feel could benefit from the tips.
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
7 Sources for Exhibit Design Inspiration
A few years ago at the EXHIBITOR Show in Las Vegas, I coordinated a field trip called “TSI: Trade Show Investigation.” I led two teams of exhibitors (investigators) along …
The ABC’s of Exhibit Marketing: I is for In-booth Demos
Our quick tip this week is about how to use in-booth demos effectively. Please feel free to share these graphics with anyone you feel could benefit from the tips.
YES Challenge: “Lead Management Secrets”
Earlier in the YES Challenge, we covered Presence and Promotions. This week, our focus is on People … both those who are working in your booth and the ones …
The ABC’s of Exhibit Marketing: H is for Hospitality Events
This week’s quick tip focuses on a way you can go beyond the booth by hosting a hospitality event. Please feel free to share these graphics with anyone you …