YES Challenge: “Who’s the Face of Your Exhibit?”
In previous weeks we talked about Presence and Promotions. This week, our focus is on People … both those who are working in your booth and the ones you’re …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
YES Challenge: “How to Use Video to Promote & Engage”
Continuing with our theme of Promotions this week, guest expert Steve Lager explains how to use video to promote your presence at the show with insights on: Various types …
The ABC’s of Exhibit Marketing: G is for Goals
Our quick tip this week gets down to where all exhibit marketing strategies must begin: setting goals. Please feel free to share these graphics with anyone you feel could …
YES Challenge: “Creative Ideas for Promotions”
This week, our theme is promotions … how you promote your presence before and during the event. In this interview, guest expert Heidi Thorne shares: Ways to incorporate promotional …
Weekly News & Insights: Does Your Booth Attraction Make Sense?
Certain trade shows seem to inspire the more wild and wacky side of exhibitors, especially if they tend to have a young, adventurous audience. Take the recent Outdoor Retailer …