Exhibit Marketing is a Strategy …
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Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Weekly News & Insights: Celebrating Trade Shows
Today kicks off the 3-day Memorial Day weekend here in the U.S., which as the official start of summer is often filled with cookouts and barbecues. So for this …
Weekly News & Insights: “Did You Hear About This?” Edition
Since it’s a slow news week, it offers a chance to catch up on some of the news that may have slipped by you throughout 2012. So here’s a …
Can Miracles Happen on the Trade Show Floor?
In this season of miracles and hope, I wanted to share a beautiful story of one attendee’s experiences at this year’s Book Expo. Christine Kloser is an author and …
Multisensory Marketing at Trade Shows
In chapter 5 of my book, Build a Better Trade Show Image, I shared the story of the Superior Communications booth. It’s still one of my favorite examples of …