Can Miracles Happen on the Trade Show Floor?

Graphic: Digital Juice

Graphic: Digital Juice

In this season of miracles and hope, I wanted to share a beautiful story of one attendee’s experiences at this year’s Book Expo.

Christine Kloser is an author and book coach who made a last-minute decision to take the train into New York to walk the floor at BEA. She faced numerous challenges just to get there, but as soon as she entered the Javits Center she began to make serendipitous connections with publishers, store buyers, and even a lady who works on the New York Times bestsellers list! Check out her complete story, “What Grace Looks Like …” on her blog to read all her mind-boggling opportunities from that day.

This story serves as a great reminder of the potential that exists at every expo, both on and off the show floor. I can remember several chance meetings that turned into significant clients … once it was a man I happened to sit next to at lunch and another time it was a conversation with a woman who was resting her feet on a bench beside me in the convention center lobby. Of course this doesn’t even factor in all the fantastic people I’ve met at shows who have become some of my closest friends. So yes, I do believe in miracles at trade shows! You never know who you might meet — whether exhibitor or attendee — so keep your mind open for that special moment of grace that could change your business or your life.

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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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