Weekly Insights: Invest in Community
Trade shows and conferences are not about a one-week event – they’re an incubator for growing a community. So don’t let that community dissolve once the show floor closes. …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Why Do You Love Trade Shows?
In this rebroadcast of Virtual Lunch, we’ve got a crowdsourced episode celebrating Build a Better Trade Show Image Week. We’re featuring why YOU love trade shows! Our guest panelists …
Let’s Celebrate Trade Shows!
Way back in 1999, I decided to submit a holiday to Chase’s Calendar of Events – Build a Better Trade Show Image Week – and it’s been celebrated the …
Want to See Your Exhibit Featured in My Upcoming Book?
This year, Build a Better Trade Show Image turns 20! To celebrate, I’ll be releasing an updated version, so I’m looking for creative new examples to include. …
Weekly Insights: Exceed Expectations
Sometimes we set the bar too low, striving to only meet our audience’s expectations. It’s time to focus on exceeding those expectations, whether for exhibitors or attendees. How might …