Let’s Celebrate Trade Shows!
Way back in 1999, I decided to submit a holiday to Chase’s Calendar of Events – Build a Better Trade Show Image Week – and it’s been celebrated the …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Want to See Your Exhibit Featured in My Upcoming Book?
This year, Build a Better Trade Show Image turns 20! To celebrate, I’ll be releasing an updated version, so I’m looking for creative new examples to include. …
Weekly Insights: Exceed Expectations
Sometimes we set the bar too low, striving to only meet our audience’s expectations. It’s time to focus on exceeding those expectations, whether for exhibitors or attendees. How might …
Recommended Reading for a New Year
In case you’ve resolved to read more this year, here are a few of my favorite books for trade show organizers and exhibitors. Note: All books shown are affiliate …
Weekly Insights: Color Trends for 2022
Calling all color lovers! The color of the year announcements are in, and there’s definitely a trend. Virtually every paint manufacturer on the planet weighs in each fall with …