Recommended Reading for a New Year
In case you’ve resolved to read more this year, here are a few of my favorite books for trade show organizers and exhibitors. Note: All books shown are affiliate …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Weekly Insights: Color Trends for 2022
Calling all color lovers! The color of the year announcements are in, and there’s definitely a trend. Virtually every paint manufacturer on the planet weighs in each fall with …
Create a Virtual Event Your Audience Will Love
In spite of what some may think, virtual events are not a fad that’s run their course. While they may not continue to look like they have over the …
Weekly Insights: Be What People Are Interested In
There’s a lot of noise in today’s marketing world. And if you’re trying to force people to pay attention, all you’re doing is adding to it. Take a step …
To Boldly Go …
Okay, I admit it – I’m a big Star Trek fan. No, not to the point where I dress up as a Klingon and stroll the aisles of Comic-Con …