Exhibitor Retention Begins with Appreciation
According to the Center for Exhibition Industry Research (CEIR), exhibitor retention across all trade shows is 62%. While that’s not horrible, it does leave a lot of room for …
Category: Essential Tips
Weekly Insights: Trade Shows & Sales Tax
Last year everyone was caught up in GDPR and what ramifications that legislation had for trade shows. But a Supreme Court decision came down which could also affect exhibitors, …
How to Create Connections at Trade Shows
One of the primary reasons that people continue to attend trade shows in the digital age is because as humans, we crave the feeling of community and connection. We …
What to Ask Before Buying Your Next Giveaway Items
If you’ve been in the trade show world for very long, you’ve likely seen examples of giveaways gone horribly wrong. On today’s podcast with guest expert Rama Beerfas, we …
6 Keys to Becoming More Attractive (Your Booth, That Is)
Exhibitors often believe it’s the trade show organizer’s job to generate traffic, but that’s not true. The show organizer’s focus is on bringing attendees to the event, but it’s …