Category: Essential Tips

Recently a client told me she’d been getting a lot of emails about buying the attendee list for an upcoming show and wanted to know which one she should …

There’s no doubt we live in a noisy world with thousands of messages constantly flying at us from all directions, both online and off. That assault of information definitely …

Although Build a Better Trade Show Image Week is coming to a close, that doesn’t mean you should stop improving and enhancing your exhibit strategies. Make it a part …

If you’ve ever been in charge of a booth staff team, you may have discovered that not everyone is cut out for booth duty. Granted, there may be times …

It’s one of the most confusing and controversial parts of exhibiting: materials handling, otherwise known as drayage. Exhibitors frequently complain about it costing as much (or sometimes even more) …