Category: Essential Tips

No matter whether you’re an exhibitor or a show organizer, there are often times when you may also be walking the show floor as an attendee. Do you know …

It’s a question I get from exhibitors all the time: “What questions should I ask in the booth in order to qualify the leads?” Now while those specific questions …

If you haven’t yet heard all the buzz about GDPR, you definitely will be soon. GDPR stands for the European General Data Protection Regulation, and once it takes effect …

It should come as no great surprise that trade shows and retail stores share a lot in common. After all, a trade show exhibit is a lot like a …

In case you missed a few posts over past year, here’s a roundup of the 10 most popular: Detroit’s Cobo Center Makes Going Green a Priority (interview)** Reinventing the …