If you think direct mail is an “old-school tool,” you don’t understand the power of today’s technology.
Today’s guest expert is Gina Danner, CEO of NextPage in Kansas City. Scroll down to listen as she shares how direct mail has evolved with options such as:
- Blended online/offline marketing campaigns
- Personalized mailings that go far beyond “Dear Sue”
- Highly-targeted communications (both during and after the show) based on someone’s presence at the show venue
- Plus examples of some creative trade show marketing campaigns
Gina Danner has led NextPage (formerly Mail Print) for more than 25 years with the concept of ‘More Than Print,’ offering leading-edge technology. As CEO, she thrives on helping clients and partners hone their marketing and sales processes to work smarter, quicker, and more profitably.
If you’d like to know more about what NextPage does with direct mail, visit their website at www.GoNextPage.com. Or you can contact Gina at 816-459-8404. (Oh, and did we mention that their headquarters is in a massive underground cave? Pretty cool!)
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Great insight as to a ‘blended strategy’ a multiple touch…Trade Show, Direct Mail, Digital Marketing, email, real ‘engagement’ to achieve your exhibiting goal. Pre-show, during show and Post-show and the importance of establishing ‘credibility’. Thank You!
Exactly! Trade show marketing can (and should) involve a variety of tools. Glad you enjoyed the podcast!
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