Teaming Up to Reinvent Trade Shows
Too often trade shows become an “us vs. them” conflict between show managers and exhibitors. But the truth is that each would not succeed without the other and with …
Category: Essential Tips
Let There Be Green!
This week, it seems everything is going green … Tuesday was St. Paddy’s Day, today is the first day of spring, and a few days ago I saw two …
Weekly Insights: The Truth About Trade Show Labor
Ever wonder what goes on behind the scenes before a show opens … or at least before you arrive in your booth? Whether you’re new to the trade show …
Weekly Insights: Trade Shows are One Piece of the Marketing Pie
Earlier this week, I gave a presentation about all the marketing strategies available to promote your business. And while I always emphasize the exhibiting piece because that’s my area of …
Weekly Insights: The Show Must Go On! (In Spite of a Snowpocalypse)
“Neither rain, nor sleet, nor snow …” could be the new motto for the Yankee Dental Congress after their show this week in Boston. A blizzard of legendary proportions was …