How Well Do You Know Your Audience?
Whether you’re a show organizer dealing with exhibitors or an exhibitor who is designing and working a booth, you’ve likely been guilty of assuming you know what people want. Odds …
Category: Essential Tips
Weekly Insights: Trade Shows & Direct Mail – A Winning Combination
One big mistake many exhibitors make is neglecting to do anything to promote their presence at a trade show. They somehow think people will just magically show up at …
Using Trade Shows for Competitive Intelligence
Trade shows are not just about exhibiting and getting the word out about your company. They’re also a great way to learn about your competitors. So why would you …
Interview with Marlys Arnold at EXHIBITOR Live 2015
Michael Gray from Exhibit Edge interviews Trade Show Insights founder Marlys Arnold at ExhibitorLive 2015. The discussion covers reasons to attend EXHIBITOR Live, what aspect of trade show marketing …
Spring Cleaning for Exhibitors
As the weather warms and flowers begin to bloom, there’s often an urge to do spring cleaning around the house: garage, closets, front yard, you name it. But what about your …