Michael Gray from Exhibit Edge interviews Trade Show Insights founder Marlys Arnold at ExhibitorLive 2015. The discussion covers reasons to attend EXHIBITOR Live, what aspect of trade show marketing that’s most often overlooked, and one key piece of advice for all exhibitors.
Interview with Marlys Arnold at EXHIBITOR Live 2015
April 10, 2015
About The Author
Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
