Before we delve into some of the most common mistakes exhibitors make when it comes to promotions, perhaps the biggest one of all is the fact that so many …
No matter what side of the face-to-face vs. virtual events debate you weigh in on, the reality is that we live in a digitally-connected world. Your influence is affected …
Today kicks off the 3-day Memorial Day weekend here in the U.S., which as the official start of summer is often filled with cookouts and barbecues. So for this …
BizBash.com doesn’t hold back in its evaluation of the recent report issued by the Exhibit & Event Marketers Association (E2MA) and the CMO Council. With the headline “Trade …