Category: Essential Tips

It’s a simple formula, really. If attendees are happy they’ll come back and spend more time on the show floor, which makes exhibitors happy. When exhibitors are happy, they …

“Brand awareness.” “Generating buzz.” “Experiential marketing.” Everybody’s talking about these popular business topics today, but how many trade show exhibitors are really putting them into practice? Although trade shows …

Back to-school basics for exhibit marketers from Marlys Arnold

Earlier this month, the Center for Exhibition Industry Research (CEIR) released their report, “How the Exhibit Dollar is Spent.” This in-depth analysis of more than 200 exhibit budgets indicates …

Yesterday, my computer lapsed into a coma. No matter what I tried, I couldn’t wake it up. While I have an appointment with the computer “doctors” this afternoon, it’s …