In virtually every industry there are a wealth of opportunities for continuing education – in fact, it’s a primary focus of any association conference. Yet the CEIR report “How the Exhibit Dollar is Spent” states that only 1 percent of an average trade show budget is spent on educating exhibitors, even though a different CEIR study states that trained exhibitors are 68 percent more effective.
So why all the disconnect over education?
In this free webinar hosted by TSNN on April 17 at 1 PM (Eastern Time), show organizers and exhibitors will learn:
- Who needs exhibitor education and why (it may not be who you think)
- What exactly that education should include
- Who’s using exhibitor education effectively (and how they’re doing it)
- How to begin implementing education for your upcoming shows
Kelly Faist from Pack Expo & Tom Carbott from MHI, who produces the ProMat and MODEX shows
Sponsored by OnStream Media
(Click here to register, which is recommended even if you cannot make the live date – all registered attendees will receive a complimentary copy of the recording e-mailed to them after the webinar.)