Category: Essential Tips

While walking a recent show, I noticed a high percentage of exhibitors behind tables (sitting or standing), which creates a barrier and wastes valuable space. Sadly, this isn’t rare …

The link to this report by Marcia Yudkin arrived in my inbox with the subject line, “Is Marketing Evil?” Well, as a marketing consultant, that definitely caught my attention! …

This week, Social Media Examiner posted 30 predictions from experts on what to expect this coming year. It’s definitely worth clicking over to read the entire article, but here’s …

Confucious may not have had trade show experience, but what if he did? Perhaps he would have drafted tips for the New Year like these: “He who fails to …

(EDITOR’S NOTE: Speaking of goals, this post is the first in my 31-day Ultimate Blog Challenge. Watch for many more written, audio … and even some video posts coming …