What I Wish I’d Known as a New Exhibitor
Because I’ve participated in more trade shows than I can remember (since shortly after college when I was a brand-new entrepreneur), it’s tough to even recall my very first …
Category: Essential Tips
Universal Exhibit Truths
Frequently exhibitors give excuses for why the methods I teach don’t apply to them: “We’re just a 10×10′ exhibit,” “We don’t have a lot of staff,” or “We only …
Healthy Exhibiting
Tonight on the local news, they announced a school district has cancelled all classes for Monday due to a flu epidemic. While this winter hasn’t been nearly as illness-prone …
The Accidental Trade Show
A few days ago I came across this blog post by a reporter at Computerworld about his experience at this year’s Consumer Electronics Show (CES). My favorite line is, …
Want Your Trade Show to Stay Relevant? Better Learn to Appeal to GenY!
Ever since I wrote my book, Build a Better Trade Show Image — ten years ago — I’ve been trying to convince both show managers and exhibitors that doing …