What Exhibitors Can Learn from Lady Gaga
Whether or not you’re a fan of Lady Gaga, chances are you’ve heard about some of her wild and crazy antics. (Remember the meat dress?) But regardless of your …
Category: Essential Tips
Pssst! Your Behavior is Showing!
Unless you’ve been on a desert island for the past year, you likely heard about the meltdown of Hollywood bad boy, Charlie Sheen. In a seemingly endless series of …
Is Your Corporate Swagger Showing?
In my last post about the Apple Genius Bars, I explained that one reason for success is their personality. Well, to expand on the idea of corporate personality, you …
Want More Results Per Square Foot of Exhibit Space? Follow the Genius Bar Model
I’ve often said that exhibiting is a lot like retail, but here’s a new twist: Make your exhibit more like Apple’s Genius Bar. Whether or not you’re a Mac …
The Challenge of Using Salespeople as Booth Staff
Following a recent exhibitor workshop, several attendees came up to me with a similar story: their sales team comes to the show, hangs out in the booth, and becomes …