Is Your Corporate Swagger Showing?
In my last post about the Apple Genius Bars, I explained that one reason for success is their personality. Well, to expand on the idea of corporate personality, you …
Category: Essential Tips
Want More Results Per Square Foot of Exhibit Space? Follow the Genius Bar Model
I’ve often said that exhibiting is a lot like retail, but here’s a new twist: Make your exhibit more like Apple’s Genius Bar. Whether or not you’re a Mac …
The Challenge of Using Salespeople as Booth Staff
Following a recent exhibitor workshop, several attendees came up to me with a similar story: their sales team comes to the show, hangs out in the booth, and becomes …
Break Down Barriers
While walking a recent show, I noticed a high percentage of exhibitors behind tables (sitting or standing), which creates a barrier and wastes valuable space. Sadly, this isn’t rare …
Marketing Manifesto
The link to this report by Marcia Yudkin arrived in my inbox with the subject line, “Is Marketing Evil?” Well, as a marketing consultant, that definitely caught my attention! …