Weekly Insights: IAEE Future Trends Report
Last week at IAEE’s Expo! Expo! in Baltimore, the Future Trends Task Force released the 2015 report on Future Trends Impacting the Exhibitions and Events Industry. Most of the …
Category: Exhibiting Trends
Weekly Insights: What It Takes to Be a Leader
Nearly every Wednesday, I join in our industry’s weekly online Twitter discussion, known as ExpoChat. (I encourage you to check it out.) This week our topic was “What does …
Weekly Insights: Periscope Up or Down?
Lately it seems everywhere you turn, people are buzzing about Periscope. Now in case you’re not familiar with it yet, here are the basics: Periscope is a live video streaming app for …
Weekly Insights: Millennials Say “Show Me the ROI”
It’s no secret that Millennials, or GenY, now make up a major part of today’s workforce. Yet that doesn’t seem to hold true when you look at the population …
Weekly Insights: What Exhibitors are Spending … and Measuring
If you had any doubt that exhibitors are spending more on exhibiting these days, two recent reports confirm that they are. The Marketing Spend Decision report from the Center for Exhibition …