It’s no secret that Millennials, or GenY, now make up a major part of today’s workforce. Yet that doesn’t seem to hold true when you look at the population of many trade shows. Why is that? One reason might be the fact that they don’t see the value in exhibiting, according to this article on the Center for Exhibition Industry Research (CEIR) blog.
One way to increase the number of GenYs participating in trade shows is to demonstrate the value of face-to-face and engaging with many highly-qualified prospects in a short amount of time. For more details on what Millennials want, check out CEIR’s 2015 Young Professional Exhibitor Needs and Preferences Study.
