Weekly Insights: IAEE Future Trends Report

Graphic: Digital Juice

Graphic: Digital Juice

Last week at IAEE’s Expo! Expo! in Baltimore, the Future Trends Task Force released the 2015 report on Future Trends Impacting the Exhibitions and Events Industry. Most of the topics don’t come as any great surprise:

  • Big Data collection and analysis, including onsite data capture technology
  • Wi-Fi capabilities and costs at facilities
  • Wearable computing and the Internet of Things (IoT)
  • Multi-generational engagement and participation
  • Data security and hacking, as well as physical security issues

The report also features two case studies on how show organizers at Emerald Expositions and Reed Exhibitions are dealing with and implementing changes to their shows. A free copy of the Future Trends report can be downloaded from the IAEE website. But the bottom line is that in order to survive and thrive in the future, shows need to move out of their comfort zone and create more engaging and valuable experiences for both exhibitors and attendees.

Watch for more in-depth posts in on several of these issues in 2016. But in the meantime, feel free to leave a comment below on which topics you feel are most important or would like to know more about.

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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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