The trade show industry is not exactly known for being on the cutting-edge of most things. In fact, sometimes it can be a real dinosaur. If there’s one excuse …
If you’re new to the world of exhibiting (or perhaps even if you’ve been around awhile), you’re likely a bit confused by all the terminology, especially when it comes …
The recent Center for Exhibition Industry Research (CEIR) report on attracting and retaining young professional attendees brings to light a common problem: show organizers don’t even know who their …
Have you ever been to a museum or theater performance where you felt like you became a part of the story? Perhaps you were able to interact with characters …
On social media sites, there’s a common practice of posting a blast from the past on “Throwback Thursdays.” So today, in honor of the 15th anniversary of the TradeShowTips …