Earlier this month, the Center for Exhibition Industry Research (CEIR) held their Predict Conference in Chicago to report on the health of the trade show industry. Data collected from the second quarter show a modest gain of 1 percent in four key metrics: Net Square Feet of Exhibit Space Sold, Professional Attendance, Number of Exhibiting Companies, and Gross Revenue. Even though that number is lower than predicted, CEIR President and CEO Brian Casey expects it to increase through the last half of 2014 and into future years.
The Predict Conference also featured presentations by a number of experts on trends and technology affecting the exhibit industry now. For a detailed summary on these topics, here’s an article by TSNN.
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.