If you’re new to the world of exhibiting (or perhaps even if you’ve been around awhile), you’re likely a bit confused by all the terminology, especially when it comes to the types of displays. So here are some basic definitions for you, along with examples from our sponsor, Classic Exhibits, Inc. – because a picture is worth a thousand words.
Table Top Displays
This small portable display fits on top of a six- or eight-foot table and is often the starting point for new exhibitors, especially those on a tight budget. It’s also a smart idea for a smaller show, like a local Chamber of Commerce expo. But just because it’s small doesn’t mean it can’t be creative and fun! Table tops have come a long way from what you may remember at school science fairs. Many of them now feature attractive curved elements, fabric graphics, lights, and even shelving – just like their larger counterparts.
Portable or Pop-up Displays
Note: The following paragraph has been amended from the original version. As a journalist, it has always been my goal to communicate in a clear and accurate way, so you can imagine how embarrassed I was when a reader pointed out that my first attempt failed on both accounts. It seems I unintentionally made it sound like all portables were pop-ups, which is not the case. And while it’s easy enough to correct a blog, I’m afraid the podcast version is still inaccurate. Thanks for understanding.
The term “portable” refers to a display that’s lightweight, easily transported, and usually can be set up in just a few minutes. Over the past three decades, these displays, which often have collapsible tube structures (like the one pictured here) have become a convenient and cost-effective alternative for exhibits – so much so that it’s often the most common design on the show floor. Setup is quick and simple (the frames on some designs virtually “pop up” into place). Depending on the type of frame, fabric or graphic panels are typically attached using magnets, snap rings, or a strip of plastic beading along the edge (silicone-edge graphics, or SEG). The caution with this style is that your graphics must be unique and very eye-catching so that your exhibit doesn’t look like all the other portables on the show floor.
Modular or Hybrid Displays
These displays feature interchangeable elements or panels that can be reconfigured in a variety of ways, allowing an exhibitor to create a unique identity with both the structure and message. This is perfect for companies who exhibit at many different shows and require different booth sizes or branding at each one. While the original modular displays were often made up of laminate panels and frames, today’s hybrids combine engineered aluminum frames, tension fabric, and elegant laminate panels with wood, glass, shelving, tablet kiosks … you name it. There’s basically no limit to the design options now available to exhibitors in every budget. (Classic Exhibits is the industry leader in hybrid displays.)
Custom Displays
Companies that do large inline or island displays with equally large budgets often opt for a custom design. Need to incorporate massive pieces of equipment or have a demo kitchen in your booth? No problem! A custom exhibit can accommodate all your specific requirements. But since these designs are often built with large metal structures and hard-wall panels, they require hiring show labor for setup. That said, there’s nothing like a custom exhibit to create a truly signature look and memorable impression on the show floor … if your budget and marketing goals align.
What types of displays have you used, or do you plan to use for upcoming shows? Please share in the comments below.
Want more ideas on how to improve your exhibit design strategies? Join us for September’s Strategy of the Month in the Exhibit Marketers Café. We’ll cover essential exhibit design tips, as well as ideas you can incorporate from the world of retail.
© 2014 Marlys K. Arnold (from the August 2014 TradeShowTips Online. To receive tips like this in your inbox every month, please take a moment to fill out this request.)
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