Category: Exhibiting Trends

Think just because people are clamoring in your booth for your giveaway that you’ve made a big impression? Think again! Too many times exhibitors hand out trendy or cliché …

In this week’s #ExpoChat on Twitter, the topic was whether traditional marketing still works for trade shows. Even though digital marketing tools abound, many ExpoChatters agree that there’s still …

The International Association of Exhibitions & Events (IAEE) recently launched a new social media campaign called ‘BoothLove.’ The idea is to snap and share photos of outstanding booths or …

In this age of digital everything, you’d think that going paperless on the show floor was a good thing, right? Not necessarily, according to a recent report from the …

Certain trade shows seem to inspire the more wild and wacky side of exhibitors, especially if they tend to have a young, adventurous audience. Take the recent Outdoor Retailer …