Category: Exhibiting Trends

There are lots of technology terms being tossed around these days, and sometimes it’s hard to sort them all out. So we’ve invited Michelle Bruno to give us the …

Think just because people are clamoring in your booth for your giveaway that you’ve made a big impression? Think again! Too many times exhibitors hand out trendy or cliché …

In this week’s #ExpoChat on Twitter, the topic was whether traditional marketing still works for trade shows. Even though digital marketing tools abound, many ExpoChatters agree that there’s still …

The International Association of Exhibitions & Events (IAEE) recently launched a new social media campaign called ‘BoothLove.’ The idea is to snap and share photos of outstanding booths or …

In this age of digital everything, you’d think that going paperless on the show floor was a good thing, right? Not necessarily, according to a recent report from the …