Technology options today can seem overwhelming, but fortunately we have Michelle Bruno to help sort it all out. In the second half of this two-part interview, she offers perspective on:
- “Second-screen” apps for interaction within live events
- Networking or matchmaking apps so attendees can connect
- Streamlining & bundling app functions to gain more users
Michelle is a writer, blogger and content strategist. She’s the President of Salt Lake City-based Bruno Group Signature Events, a content-marketing firm for the face-to-face event industry. She writes about event industry social media, technology and innovation at Fork in the Road blog and the Event Tech Brief newsletter, as well as writing articles about mobile for Cvent. She’s also a writer for IAEE’s quarterly publication, Newslines, and serves on the EIBTM Tech Watch Committee, which awards recognition to the top event-industry technology providers in the world.
To listen to Part 1 of MIchelle’s interview (featuring RFID, QR codes, augmented reality, and mobile apps), click here.
Which of these technology options have you seen used well at events? Or which ones are you considering using? Please share in the comments below.
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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights
blog/podcast, and is the author of Build a Better Trade Show Image
, the Exhibitor Education Manifesto
, and the ExhibitorEd Success System
. Exhibit Design That Works
(the first book in the YES: Your Exhibit Success
series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café
, an online education community.