Technology options today can seem overwhelming, but fortunately we have Michelle Bruno to help sort it all out. In the second half of this two-part interview, she offers perspective on:
- “Second-screen” apps for interaction within live events
- Networking or matchmaking apps so attendees can connect
- Streamlining & bundling app functions to gain more users
Michelle is a writer, blogger and content strategist. She’s the President of Salt Lake City-based Bruno Group Signature Events, a content-marketing firm for the face-to-face event industry. She writes about event industry social media, technology and innovation at Fork in the Road blog and the Event Tech Brief newsletter, as well as writing articles about mobile for Cvent. She’s also a writer for IAEE’s quarterly publication, Newslines, and serves on the EIBTM Tech Watch Committee, which awards recognition to the top event-industry technology providers in the world.
To listen to Part 1 of Michelle’s interview (featuring RFID, QR codes, augmented reality, and mobile apps), click here.
Which of these technology options have you seen used well at events? Or which ones are you considering using? Please share in the comments below.