Beyond Transactions: Building Strong Vendor Relationships
You may not spend a lot of time thinking about vendor selection when it comes to your exhibit or event, but that could cost you. Having vendor partners you …
Category: Expert Interviews
Reframe Your Trade Show Sales Conversations
Ever been the unhappy victim of a slimy sales pitch? (Haven’t we all!) Want to make sure you never come across that way? Then you’ll want to take careful …
Your Summer Playlist for Exhibit Marketing
In a previous post I shared a list of recommended books, but in case you’re more inclined to listen than read, this one’s for you! Missed a few episodes …
Crafting Experiences That Captivate
Designing an impressive exhibit display just isn’t enough anymore. Attention spans are shorter, and attendees want experiences that not only educate about your products, but also involve and entertain …
Creating Events That Care for People & Planet
Lifestyles have changed since the “Great Pause,” and stamina is a big part of that. While event attendees used to be willing to be booked solid from sunup to …