From Cranberry Fields to Trade Show Floors: Lessons from a Road Trip
My husband Alan & I just took our first vacation in 15 years! We covered a bit shy of 2000 miles in 8 days, checking off a bunch items …
Category: Podcast Episodes
Partnerships Over Placements: Sponsorships That Drive Results
It’s time to say goodbye to “gold, silver, bronze” and hello to smarter, more impactful sponsorships! In this episode, Wendy Porter joined me for a dive deep into the …
Success Strategies for Organizers + Exhibitors: A Shared Playbook
This episode is for two kinds of people: those who run trade shows, and the marketers who exhibit at them. No matter which one you are, read on to …
Trade Show Website Fixes: What Exhibitors & Attendees Really Want
If you’ve ever tried to find key information on a trade show or event website, you know how frustrating it can be. Recently, I posed the question on LinkedIn: …
The Challenge of Using Salespeople as Booth Staff
This episode was originally published as a blog post here on Trade Show Insights. It’s since become a classic, because the problem never really goes away. So now we’ve …