Fresh Perspectives on Trade Show ROI & Impact
Everybody says trade shows are all about the ROI … Yet most exhibit marketers aren’t doing enough to measure or prove it to their accounting department. So I invited …
Category: Podcast Episodes
Beyond the Bar: Rethinking After-Hours Events
Chances are you’ve been overlooking a key demographic in the audience at your events – people who choose not to drink alcohol for a variety of reasons, including those …
Ways to Cut Exhibit Costs … Without Sacrificing Results
These days, it seems everyone’s talking about budgets and the rising cost of exhibiting. And yes … I realize that some elements are out of your control. But there …
From Paper Trails to Pixels: Reimagining Lead Capture
Why is lead capture an afterthought for so many exhibitors? Instead it’s the whole point of exhibiting in the first place – or at least should be! There’s both …
The State of Event Marketing: Facing Exhibitor Challenges
It’s tough out there. Exhibitors are expected to do even more with less. They recognize the value of face-to-face events, although may struggle to prove that value within their …