How to Choose the Right Giveaway Items
When it comes time to select an item to give away in the booth, many exhibitors simply opt for what’s easy or popular. But that’s not the best way to use your marketing …
Category: Podcast Episodes
On Gratitude & Giving
It’s Thanksgiving week in the U.S., which unfortunately for many Americans simply means a day to stuff yourself before heading out to conquer Black Friday the following day. But …
Are You Nurturing Your Leads?
Only one out of 50 sales deals happen following the first meeting with a prospect, and 80 percent of deals come on the fifth contact or later, according to …
“If You Can’t Say Something Nice …”
It will soon be that time of year again when all the creepy, nasty creatures come out. No, I’m not talking about ghosts and goblins, but rather … politicians! …
Exhibit Display Types Defined
If you’re new to the world of exhibiting (or perhaps even if you’ve been around awhile), you’re likely a bit confused by all the terminology, especially when it comes …