If you think collecting names at a trade show automatically gives you the right to start sending bulk e-mails to that list, think again!
With the implementation of stronger anti-spam laws, there are some permission-based marketing principles you need to put in place, whether you’re an exhibitor or a show organizer. Click the play button below to hear guest experts Ben Baker from CMYK Solutions and Fred Tremblay from Event Technologies share insights on:
- What the new Canadian law means for communication with attendees (even if you’re not based in Canada)
- Why show managers must be careful how they allow exhibitors to contact attendees prior to the show
- Why sharing e-mail addresses can be extremely risky business
- How to insure your list members have given you the legally-required permission to contact them
- What needs to be included in every e-mail you send
Here are links to additional articles mentioned during the interview:
- CASL … otherwise known as Canada’s NEW Anti-Spam legislation … what does it mean to you? (from the CMYK blog)
- Top 10 Things You Need to Know About Canada’s Anti-spam Law (downloadable PDF version available too)
- Is Exhibitor Email Marketing Still Viable? (from the Event Technologies blog)
- CEIR Data Suggests a Need for Pin-Point Exhibitor Pre-Show Marketing (from the Event Technologies blog)
- The Value of Event Data: Part 1 (from the Event Technologies blog)
- To share the registration list with your exhibitors or not to share … that is the question! (from the Event Technologies blog)
Disclaimer: We are not attorneys, so this discussion is provided for informational purposes only and shouldn’t be construed as legal advice. We recommend you consult your attorney to determine whether your communication systems and practices are in compliance with the laws.
About Ben Baker:
With nearly two decades of experience in print, direct mail, non-disclosure printing services, and promotional marketing, Ben Baker’s goal is to help people communicate effectively and get noticed. As president of CMYK Solutions Inc., he believes that marketing needs to be integrated in order to achieve goals and support brand objectives. That said … there is no such thing as a wrong channel, but possibly channels that are wrong for you to best demonstrate your value to your intended audience.
You can connect with Ben via the CMYK Solutions website.
About Fred Tremblay:
Fred Tremblay has over 20 years experience in the trade show industry, and has been in the software business since the 1970s. His management experience includes time as an independent consultant in the high tech industry and two years as Executive Vice President of the 1994 World Cup Organizing Committee in Los Angeles where he learned the sponsorship business from the world’s best. He’s now the VP of Development for Event Technologies, a full-service provider of systems to help exhibitors and show organizers get more value out of their trade show investments.
Get in touch with Fred via the Event Technologies website.