How to Choose the Right Giveaway Items

When it comes time to select an item to give away in the booth, many exhibitors simply opt for what’s easy or popular. But that’s not the best way to use your marketing dollars. Guest expert Rosalie Marcus has over 25 years of experience in the promotional products industry and shares some basic tips on how to choose the right item that will get you the most bang for your exhibiting dollars, including:

  • Why promotional products work
  • 3 (or more) inexpensive gifts that nearly every attendee will find useful
  • Ideas for mailing gift items as an invitation before the show
  • How many giveaway items to take to a show
  • How to keep your giveaway item from ending up in the trash

Rosalie Marcus

As the founder of Lasting Impressions, Rosalie Marcus draws on her 25-plus years of experience to help clients stand out, get noticed, and attract more business using marketing tools and custom-branded merchandise. She’s a frequent and highly-rated speaker at promotional products industry trade shows, and writes a popular blog at Promo Marketing and a monthly column in Identity Marketing. She has also won numerous industry awards, including the prestigious Pyramid Award from Promotional Products Association International (PPAI).

Rosalie has created a free infographic and report on the “7 Steps to Getting Great Results with Promotional Products.” To request your free copy, you can contact her at 215-572-6766 or at

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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.


    • By Marlys Arnold

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