Trade Show Shipping Demystified: Expert Advice
Shipping – it’s often just one more item on the trade show to-do list, and not the focus of attention … until something goes sideways. But lately with all …
Category: Podcast Episodes
Real-World Crisis Management Lessons from RISKWORLD 2023
It’s a situation no event organizer wants to face. But the team at RISKWORLD 2023 was forced to deal with the reality of an active shooter in the city, …
Effective Lead Management from Gathering to Onboarding
Too many exhibitors think of lead gathering as simply a race to scan the most badges. Instead it should be the beginning of a system that guides a visitor …
The Power of Community: Extend the Value of Your Show
Why stop with a one-week experience? (Too many trade shows do.) Instead, think of your trade show as the centerpiece of an ongoing community for exhibitors, sponsors and attendees. …
5 Ways Exhibitors Sabotage Their Success
I was invited to be one of the first contributors to the new Exhibitor News Network. This podcast episode is the audio version of that article. (UPDATE: Since that …