Category: Tips for Show Managers

There’s no question – video marketing is here to stay. So if you’re not using video to educate and inspire attendees and/or exhibitors, you’re missing out on a powerful …

One key to a successful trade show is a great partnership between show organizers and their exhibitors. When exhibitors feel appreciated and supported – and because of that they …

It’s not a topic that most event organizers want to talk about, yet it should be. Event security isn’t just about protecting attendee data (although that’s important) – it’s …

Designing an event no longer means simply crafting the color scheme and structures. It’s about creating engagement and memorable 3-D experiences. In this interview from Event Marketer magazine, you’ll …

It seems last month’s post on Reinventing the Trade Show Floor touched a few nerves. First, there were a handful of unsubscribes from my monthly ezine. Then there were …