Lead Management in a Post-GDPR World
Chances are you’re still recovering from all the mad rush to comply with the GDPR deadline last month. But just because that date has passed doesn’t mean you can …
Category: Tips for Show Managers
Weekly Insights: Your GDPR Checklist
We’re less than two months away from the compliance deadline for the European General Data Protection Regulation, known as GDPR, which takes affect on May 25, 2018. If you …
Weekly Insights: Now is the Time to Prepare for GDPR
If you haven’t yet heard all the buzz about GDPR, you definitely will be soon. GDPR stands for the European General Data Protection Regulation, and once it takes effect …
Why Having Fun Matters
If you’re a follower of Trade Show Insights – or you’ve attended any of my workshops – you’ve probably heard me talk about the importance of rewarding your team. …
Weekly Insights: What Will Your Show (or Association) Audience Look Like in 20 Years?
It’s not necessarily a new topic: the average age of association members (and therefore trade show participants) is increasing. Organizations have been focused for years on recruiting more Millennials, …