Teaming Up to Reinvent Trade Shows
Too often trade shows become an “us vs. them” conflict between show managers and exhibitors. But the truth is that each would not succeed without the other and with …
Category: Tips for Show Managers
Trailblazer Tom Pellet on Rebranding the AAFP Conference & Trade Show
Today’s Trailblazer guest takes us behind the scenes to discover how one medical association is boldly reinventing their conference and trade show, transitioning from a medical education event to …
Trade Show Trailblazer Dan Cole on International CES
To kick off the new Trailblazer series, we’re honored to feature someone with a perspective from a show you’re quite likely familiar with — International CES, also known as the Consumer …
Weekly Insights: The Show Must Go On! (In Spite of a Snowpocalypse)
“Neither rain, nor sleet, nor snow …” could be the new motto for the Yankee Dental Congress after their show this week in Boston. A blizzard of legendary proportions was …
Give Attendees What They Want
When planning your upcoming exhibits, how much do you think about what attendees at that show want … or are you simply including all the things you (and others …