Weekly Insights: What’s Your Digital IQ?
These days, it seems like everyone’s talking about “Big Data,” “wearables,” and “the Internet of Things.” But do you really know what these terms mean, or are you feeling a …
Category: Tips for Show Managers
Permission-Based Marketing for Trade Shows: Are You Legal?
If you think collecting names at a trade show automatically gives you the right to start sending bulk e-mails to that list, think again! With the implementation of stronger …
Weekly Insights: 3 Pet Peeves About Show Websites
As a trade show consultant, I’ve spent a lot of time looking at websites for shows in all kinds of industries. While I’ve seen some that will knock your …
Weekly Insights: Now THAT’S a Trade Show!
What covers 2 million square feet, hosts more than 160,000 visitors, and features 20,000 new product introductions? It’s none other than the International Consumer Electronics Show (CES), which kicks off the …
An Exhibitor’s Wish List
Exhibitors: What would you add to this list? Show organizers and management teams: Which wishes on this list could you help grant for your exhibitors?