The ABC’s of Exhibit Marketing: G is for Goals
Our quick tip this week gets down to where all exhibit marketing strategies must begin: setting goals. Please feel free to share these graphics with anyone you feel could …
Category: Tools for Exhibitors
YES Challenge: “Creative Ideas for Promotions”
This week, our theme is promotions … how you promote your presence before and during the event. In this interview, guest expert Heidi Thorne shares: Ways to incorporate promotional …
YES Challenge: “Incorporating Multisensory Marketing”
We’re continuing this week’s theme of Presence … and our next guest expert, Simon Harrop, shares insights on: How multisensory elements affect mood & memory Why the “neglected” senses …
The ABC’s of Exhibit Marketing: F is for Follow-Up
This week’s quick tip focuses on a critical aspect of exhibiting that’s often overlooked: following up properly after the show. Please feel free to share these graphics with anyone …
YES Challenge: “Design Trends for Memorable Exhibits”
This week’s theme is Presence … or in other words, how you present your company, products, and/or services at a trade show. In this interview our guest expert, Katina …