YES Challenge: “How to Use Video to Promote & Engage”

Continuing with our theme of Promotions this week, guest expert Steve Lager explains how to use video to promote your presence at the show with insights on:

  • Various types of video & when each kind should be used
  • How video can also be used pre- and post-show
  • Ways video can be combined with other types of promotions
  • Simple steps to begin planning a video

During the call, you’ll also hear about this week’s Challenge related to promotions. Want to hear Steve’s insights (along with all our other experts) and participate in the Challenge? Go to the registration page for Your Exhibit Success (YES) Challenge and we’ll send you all the details in your e-mail inbox.

Steve Lager – Vice President of Sales & Marketing, AudioVision Productions

SteveLagerSteve is a long-time Kansas City broadcaster, voiceover talent, and video marketing professional. His radio stints have included KUDL, 106.5 The City, and country KFKF. He’s provided award-winning voiceovers and on-camera presentations for local, regional and national clients since 1991. In 2004, he helped owner Dave Brock re-launch AudioVision Productions, which helps companies of all sizes create everything from marketing to training videos.


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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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GPS Your Exhibit Marketing - Free Workshop

When you set out on a long-distance road trip to a place where you have never been, odds are you don't just jump behind the wheel and start driving. Instead, you probably study a map or program your destination into your GPS System. So why not create a GPS to guide your exhibit marketing this year? Click below to request access to this free training, along with a road map and a turn-by-turn checklist!

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