YES Challenge: “Creative Ideas for Promotions”

This week, our theme is promotions … how you promote your presence before and during the event. In this interview, guest expert Heidi Thorne shares:

  • Ways to incorporate promotional items before and after the show (not just in your booth)
  • Tips for avoiding “freebie seekers” in your booth
  • A low-tech tool that can make your pre-show promotions stand out
  • Advantages of using “digital swag”

During the call, Heidi and I also present this week’s Challenge related to promotions. Want to hear Heidi’s tips (along with all our other experts) and participate in the Challenge? Go to the registration page for Your Exhibit Success (YES) Challenge and we’ll send you all the details in your e-mail inbox.

Heidi Thorne – Author, SWAG: How to Choose and Use Promotional Products for Marketing Your Business

HeidiThorneHeidi is a promotional marketing expert with over 25 years in the sales, marketing, advertising and public relations fields, including a decade in the hotel and trade show industries. She is the author of 6 books on marketing topics and is the editor of two blogs:, a blog on promotional products, and, which focuses on mobile, online and social media marketing. You can find her book, SWAG: How to Choose and Use Promotional Products for Marketing Your Business on Amazon.


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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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GPS Your Exhibit Marketing - Free Workshop

When you set out on a long-distance road trip to a place where you have never been, odds are you don't just jump behind the wheel and start driving. Instead, you probably study a map or program your destination into your GPS System. So why not create a GPS to guide your exhibit marketing this year? Click below to request access to this free training, along with a road map and a turn-by-turn checklist!

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