This week, our theme is promotions … how you promote your presence before and during the event. In this interview, guest expert Heidi Thorne shares:
- Ways to incorporate promotional items before and after the show (not just in your booth)
- Tips for avoiding “freebie seekers” in your booth
- A low-tech tool that can make your pre-show promotions stand out
- Advantages of using “digital swag”
During the call, Heidi and I also present this week’s Challenge related to promotions. Want to hear Heidi’s tips (along with all our other experts) and participate in the Challenge? Go to the registration page for Your Exhibit Success (YES) Challenge and we’ll send you all the details in your e-mail inbox.
Heidi Thorne – Author, SWAG: How to Choose and Use Promotional Products for Marketing Your Business
Heidi is a promotional marketing expert with over 25 years in the sales, marketing, advertising and public relations fields, including a decade in the hotel and trade show industries. She is the author of 6 books on marketing topics and is the editor of two blogs: PromoWithPurposeToday.com, a blog on promotional products, and MessagingMarketing.com, which focuses on mobile, online and social media marketing. You can find her book, SWAG: How to Choose and Use Promotional Products for Marketing Your Business on Amazon.